22 February 2009
Business is supposed to be quite simple. You have to sell something that people have real value for but which costs you less than that value to supply it. Since it normally takes time to develop that “something”, knowing what people will want in the future is a really valuable ability.
15 February 2009
For some time now, we have been working with the Design Council to try to find a way to build a greater element of “design thinking” into the front end of our programmes and projects. It is not that design is left out of many of the activities we support, but the systematic evaluation of the whole process before things happen was not encouraged by the timescales we used to use, and the expedient behaviour of many business technologists (and I include me in my previous life here) meant that often design got left until the back end of the process and failed to realise its potential contribution. The challenge for us is to get those on the scientific and technological side of the house see what the more creative side can do for them by involving them earlier in their thoughts.