05 April 2009
Disruption is a goal we seemingly all strive for in business. We talk about disruptive technologies, disruptive business models and generally appear like our desire is to break the mould. For the most part, however, the day-to-day reality is a bit different. Many businesses have large capital investments that need to be paid off. Many see their customers as conservative enough that a new process or service might fail and choose to “pass”. And innovation is no longer just about making something new that people will buy.