02 October 2011
I should start by expressing some prejudices about my subject before I get into citing evidence. I have worked in business for 27 years and been in a government agency for just over 4 years. Everyone uses words like innovation and growth a lot in both worlds but I think they have a different appreciation of what they mean. In business it has long been known that growth is about acceleration and not speed. To get growth you have to do something that you were not already doing, and you have to do it before the others – or your commercial advantage is non-existent and you will share whatever growth there is with your competitors, and you have to keep doing it. Doing something new once doesn’t cut it.