29 December 2014
It must be my age, but meeting old friends and colleagues often dredges up the beginning of beliefs and insights I frequently use but whose provenance I had forgotten, and which have been added to over the years and repeatedly demonstrated their value. So it was that lunch with the (long ago) ex Group Communications Director of ICI took me back to the genesis of my interest in branding in unusual places!
09 December 2014
Being healthy is one of the basic needs of humanity. For centuries we have treated illness once it occurs but are increasingly aware that we could prevent it and preserve good health. Meanwhile the risks to health are changing, our understanding of diseases is increasing and the tools of technology are evolving to meet our needs, so we ought to have a plan.